1.1 Personal Information Versus Non-Personal Information. Our primary goal in collecting information from you is to provide you with an efficient and helpful experience while using the Website. In order to do so, the Website collects two types of information about you: Personal Information and Non-Personal Information.
(a) “Personal Information” refers to information that lets us know the specifics of who you are and can be used to identify, contact, or locate you. Examples of Personal Information include, without limitation, your first name together with your last name, your credit card number, your mailing address and/or email address, and your phone number. Generally, we collect Personal Information when you use the Website to make product purchases, fill out surveys or questionnaires, join our mailing list, request catalogs, correspond with us, enter one of our sweepstakes or contests, choose to submit testimonials, stories, photos, or the like to the Website, or otherwise volunteer information about yourself. If you choose to complete any questionnaires or call any of our Skin Health Experts to receive personalized skin consultations or analysis, we will also collect personal information related to your personal health such as: (i) age, (ii) gender, (iii) history of allergies, (iv) certain use of medication or drugs, and (v) any special health problems or concerns. If you purchase a gift certificate on the Website, we may collect the name, email address, mailing address, and telephone number of the recipient.
(b) “Non-Personal Information” refers to information that does not, by itself, identify you or a specific individual. Examples of Non-Personal Information we may collect includes, without limitation, demographic information, which web pages of ours are most often visited, and which of our products are either receiving the most purchases or website visits. We may collect Non-Personal Information through any of the methods discussed above, as well as automatically through use of industry-standard technologies discussed further below.